London-based. DACH-focused. Built from the field.
THE GERMAN SE
THE GERMAN SE
a
Translator
Architect
Strategist
Helping SaaS organizations scale into the German-speaking market without getting lost in translation. Turning complex tech into clear customer value.
Let's connect
Connect
PRESALES CONTEXT
Notes from the Field
Field Notes are observations from real presales work.
They capture patterns noticed in discovery calls, demos, and stakeholder conversations.
These notes are not polished theories. They are working thoughts, written to clarify what actually moves deals forward.
HOW I THINK
Presales Frameworks
Presales patterns tend to repeat, even as products and markets change.
These frameworks reflect how I approach discovery, demos, and collaboration when supporting DACH prospects from London.
MY APPROACH
How I Use Frameworks in Presales
These frameworks help me structure discovery, guide demos, and align stakeholders early.
They’re shaped by real presales work supporting DACH customers from London, and they help surface risk before it becomes a blocker.
Discovery before Demo
Strong demos start long before the screen is shared. Real discovery clarifies outcomes, constraints, and what not to show.
Demo as a Narrative
A demo isn’t a feature tour. It’s a guided story that reflects the customer’s world, priorities, and trade-offs.
Qualification Reduces Risk
Frameworks like MEDDPIC aren’t checklists. They help surface risk early and avoid surprises late in the deal.
Alignment Beats Brilliance
Great presales work aligns sales, product, and the customer. Brilliant demos fail when teams aren’t pulling in the same direction.
The Audience
Presales in Practice
Experiences, patterns, and frameworks shaped by real presales work — from discovery through complex decision-making.
The Journey
Why the German SE exists
Despite the changes of the last few years, London has remained a central hub for SaaS organisations operating across EMEA and the US. Commercial teams continue to scale here, closely aligned across sales, marketing, and operations.
As a result, roles once hired locally are now embedded at the hub. This includes the German SE, supporting the DACH market from London in close collaboration with field sales and wider EMEA teams, where demand now outpaces availability.
Operating from London brings presales closer to core teams. Customer engagement, however, remains aligned with the expectations of German-speaking markets. The German SE exists within this model, supporting DACH customers where clarity, trust, and context still matter.
For German customers, language is not just a communication tool but a signal of reliability and intent. Even in international, English-speaking environments, German creates confidence, reduces risk, and enables more precise discussions — particularly when complexity and long-term commitments are involved. This is where local understanding continues to influence how decisions are made.
WHO IT’S FOR
Who this is for
This site is written for people working in and around presales who value practical insight over theory.
It’s for Solutions Engineers navigating complex deals — and for Account Executives and sales leaders who want a clearer view into how SEs think, where friction comes from, and how to work better together across discovery, demos, and deal strategy.
Everything here is shaped by real conversations, real constraints, and what actually works in practice.
Let’s Talk Presales
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E-mail:
hello@thegermanse.com -
Focus:
Presales · Discovery · Demos · Deal alignment
Questions, ideas, or just want to get in touch — drop me a message.
Get in touch with me
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